Localisation: North London, UK

Population: 1.691.200 (696.000 households) North London

CEN_Icon_Business-Models_Eco-Consumption CEN_Icon_Business-Models_Waste-Prevention CEN_Icon_Instruments_Communication-and-Education CEN_Icon_Business-Models_Reuse CEN_Icon_Resources_Plastic

Encourage use of reusable shopping bags

Action leader(s)

North London Waste Authority


In 2011 North London Waste Agency worked with retailers across north London to promote the Smart Shopping message. The aim of the project was to encourage the use of reusable shopping bags by offering shoppers a free reusable cotton bag instead of a plastic carrier bag.