Main partners:

Waste and Resources Action Program (WRAP)

Localisation: North London (UK)

Population: 1.691.200 (North London) or an estimated 696,000 households (2009-10)

Categories:
CEN_Icon_Resources_Biogenic-Fraction CEN_Icon_Business-Models_Waste-Prevention CEN_Icon_Instruments_Communication-and-Education

Love Food, Hate Waste campaign

Action leader(s)

North-London Waste Authority (NLWA)

Summary

To tackle increasing food waste arising in north London, the North London Waste Authority (NLWA) decided to run a Love Food Hate Waste Campaign (national campaign) which was funded by the Waste and Resources Action Program (WRAP). The activities were implemented from June 2009 to March 2010.